Monday, 8 December 2014

HA3 Task 4 - Industry and Market Trends


Market Trends within the Games industry
The modern market trends in the games industry are mobile apps that are predominantly free to play. This massive revenue and popularity came from a feature known as "micro transactions" and these mobile games are considered "pay to win" because of the vast in-game advantages that you can purchase. Basically, revenue was high because of people buying in-game currencies.

Intellectual Property (IP)
Intellectual property is a term that refers to a distinct number of creations, exclusive rights are also recognized as well as the corresponding fields of law. Under the intellectual property laws exclusive rights are given to owners of a variety of intangible assets. Common types of intellectual property rights include copyrights, trademarks, patents and industrial design rights.

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